McCann X Snapchat
Project
Brand Design
Role
Brand Designer
Year
2025
Introduction
Drawing on over a decade of global youth research from McCann Truth Central and McCann Content Studios team up with Snap-powered research to bust outdated myths and surface what matters most to Gen Z. For this campaign, I worked to concept a branding approach to bridge McCann and Snapchat's visual design styles under their mission exploring a misunderstood generation.
Team: Sarah Wood, Xiaoyu Xue
Illustrations
Collaborated with the marketing team to craft and design themes for all out different events and tradeshows!
Executive Summary
This report brings together McCann and Snap to explore what it really takes to resonate with this dynamic and often misunderstood generation.
Deck Template
Worked with Snapchat to create a collaborative presentation that included both McCann and Snapchat's branding.
Signage
Created signage for in-person events
Screens
Designed screens for events
